Avoid the Temptation to Go It Your Own on SEO

Cost-cutting remains a priority for companies large and small. For some, this has meant cutting down on external contracts and using in-house staff to perform many tasks that were previously outsourced. In many cases, this makes sense. In others, it’s a false economy. If an external partner can accomplish a task more quickly, more effectively and at a reasonable cost (quite often less than it would cost a company to pay its own staff to do it), then it’s smarter to outsource. Search

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