10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.

The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.

2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.

3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines.

4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.

5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.

6. Propose a cross promotion deal with the web site. You both could promote each others products or services together in one package deal. This means a mention and link back to your web site.

7. Give the web site a testimonial for their product or service. Include a little text link for your web site with the testimonial. You never know; it could end up on their ad copy.

8. Post your advertisement on their free classified ad section on their web site. You want to be sure you have an attractive headline so they will read your ad.

9. Post your text link on their free-for-all links page. You want to go back and post your link regularly so it stays towards the top.

10. Sign their guest books. You could leave a short compliment about their web site on their guest book. Just include your signature file and link at the end of your message.

I Hope That This Article Has Helped You

Sincerely,

Anton Cheranev

Resource Box:

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20 Ways To Boost Your Traffic And Sales With eBooks

1. People love to get free stuff. A free eBook is perfect. They will visit your web site to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you write and give away a free eBook you will become known as an expert. This will gain people's trust and they will buy your main product or service quicker.

4. Publish your web site in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your eBook for free, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of web sites in eBook form. List peoples web sites in the directory that will agree to advertise the eBook on their web site or e-zine. This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you're offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware web sites. This will increase the number of people that will down- load your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your web site so people can win your eBook. You'll get free advertising by submitting your contest ad to free contest or sweepstakes directories.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique will double your marketing effort with- out spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that sign-up. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects who buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

About the Author

Chris is the zookeeper at http://www.Elephant-On-Toast.com
A haven of no-cost and low-cost software and help for anyone
who runs (or wants to run) an online business.

Search Engine Keywords Selection

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination - your website - you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right words or phrases, and
presto! hoards of traffic will be pulling up to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If they are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search words and phrases yourself, ask for words
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers' understanding is significantly
different.

The consumer is an invaluable resource. You will find the
words you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many words and phrases from
outside resources should you add your own keyword to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
"quality visitors" I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn't enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let's look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword "automobile
companies." However, you company specializes in bodywork
only. The keyword "automobile body shops" would rank lower
on the popularity scale than "automobile companies," but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let's look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
"Seattle job listings" and "Seattle IT recruiters" which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business' rewards.


About the author:
Arif Wicaksana shows you exactly how to be
top 10 ranking of Google,Yahoo,and MSN
http://www.SecretOfInternet.com/seo/